The famous fish shop in Eilat began as a small and intimate shop and became the main supplier of all the hotels, food chains and restaurants in the area. As part of the expansion, the store wanted to perform a design “facelift”. The desire was to express the growth of the business, but at the same time, to maintain an intimate and boutique-like character, from which it grew. The emphasis in the design was to create an experience and an atmosphere of the sea, professionalism, the second home of the fisherman, where you can “smell” the sea in the design.